In business, there are countless ways to reach a customer or present/showcase your product and/or services to them. In the past, we used to rely on billboards and the large number of eyeballs that would get to see the message. The message needed to be short and legible enough that a driver could ingest all the information in five seconds or less, while driving sixty-five miles an hour. These billboards have now become digital and more and more physical location businesses are using digital displays to expand their message. In this article we will be discussing free digital signage for everyone and why it helps businesses to have this technology.
Digital signage is another way of using digital displays to portray images, products, features, sales, and other marketing and sales material. These displays use digital technologies such as LED, LCD, and something called e-paper to enhance a customer’s visual experience. You can find examples of these digital signage displays at places like Panda Express, Taco Bell, Burger King, Chipotle, Target, and many of the popular stores in the United States.
These technologies are not cheap, but they are also not as expensive as one might imagine. The most important aspect of this technology is the software. You will need a small computer to connect to the display you will be using. The display is also up to you to choose. Once you have these setups you can use the display for multiple marketing and sales tactics.
If your business is a restaurant, for example, you can have a social media wall where you can show a filtered view of all your social media posts and hashtags. People can then take pictures of themselves eating at the restaurant to be able to come back and see themselves on the social media wall. This is a great way of getting repeat customers, social media sharing, and visibility, all by using one display.
You can also display videos, reviews, announcements, large graphics, menus, and much more. Because there are automatic updates to the software, you will never have to worry about your display going out of date, it will always be updated so you can focus on running your business and creating new enticing displays for your customers. Finally, start thinking of your business’ colors so you can match them to the digital signage you will be using.
In conclusion, we have seen many revolutions in technology and business, and digital signage has been one of them. In the past, business owners had to use chalkboards, paper, expensive posters, flyers, paper menus, and spent lots of money re-printing them. Now, all a business needs is a few television screens, or some e-paper, and they can get their message across every time. Without a need to re-print material, money is saved and can be used for other systems and methods to grow the business. What a time to be alive.